Car crashes are the leading cause of death in Canada, and distracted driving now accounts for more fatal car accidents than impaired driving. In honour of National Road Safety Week (May 15-21), Aviva conducted an experiment and challenged one of their brokers and two of their employees to start #UndistractedDriving.

Almost 75% of Canadians admit to distracted driving despite knowing the dangers, resulting in a noticeable increase in claims. Across Canada, we’ve seen a 23% increase in accidents likely caused by distracted driving since 2016. We want Open Source Technologies to continue to call attention to the severity of this issue, because it’s not getting any better.

The reality is, we all have everything we need right now to start #UndistractedDriving. It’s not as hard as it sounds and simple changes can make all the difference. Join us in our efforts and help get the word out.


What you can do

• Post a picture of how you’re going to start #UndistractedDriving on Instagram and Twitter and tag @AvivaCanada
• Enable the ‘Do Not Disturb While Driving’ feature on your smartphone
• Challenge your people and customers to start #UndistractedDriving

Get involved – keep an eye on our social media accounts for videos, tips and stats you can share with your followers throughout the week.

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